How did Rosetta help boost therapy adherence for a top drugmaker?

Situation

The manufacturer of a leading anti-hypertensive medication nearing patent expiration sought to increase patient adherence to therapy levels and develop a database to support future new products.

Solution

Rosetta leveraged patient Personality-based segment insights to:

• Create, develop, and manage an ongoing online patient support program designed to improve patient outcomes and increase treatment adherence levels
• Define the program's creative platform and member experience
• Develop and manage online and offline program execution
• Measure and optimize program performance by tracking the sources of traffic, site pathways, e-mail response rates, and other key program elements

Impact

This client realized a significant increase in days on therapy for program members.