Case Studies
Healthcare
- Improved therapy adherence for major drugmaker
- Top drugmaker's scripts per sales call lifted 80 to 120%
Allergan uses personalized marketing to increase trial and share
- Eye care brand achieves fivefold increase in consumer script requests
- Personalized interactive solutions increase ACUVUE share among teens
Financial Services
- Leading retail bank's post-launch profits improved 28%
- Credit card direct mail results increased 120%
- HELOC marketing returns increased 131%
Media & Entertainment
- Personality-driven direct mail improves acquisitions for The Dallas Morning News
- Major newspaper's circulation declines reversed
- Leading ISP's marketing restaged against segment 4 times less likely to churn
Telecommunications
- Wireless provider's online sales increased 420%
- Wireless carrier's sales conversions improved 150%
- Wireless carrier's market targeting restaged to drive higher ROI
Travel & Leisure
Retail & E-Commerce
Consumer Packaged Goods
- Packaged goods leader leverages segmentation to cement market position
- OTC brand reverses declines and drives consistent growth