Telecommunications

Low-priced competition and other factors are driving providers to rapidly develop converged communication, information, and entertainment solutions. But adoption rates for new converged technologies vary significantly among consumer groups.

 

Rosetta's segmentation-based marketing approach helps telecom clients identify the beliefs that drive new product adoption and usage. Our Personality-based approach is ideally suited to help marketers acquire and retain the most economically attractive customers by delivering the right set of products and offers to meet the needs of each segment.