Consumer Technologies

Reflecting a shortening innovation cycle, consumers today are inundated with information, entertainment, and productivity technologies.

This increasingly complex category environment―coupled with consumer demands for portability and pervasive wireless access―puts pressure on manufacturers and service providers to anticipate and quickly respond to evolving consumer wants.

Rosetta helps technology providers surge ahead of their competitors by leveraging Personality segmentation to better focus market research, product innovation, and marketing. As a result, clients find it easier to prioritize and refine product features and to align marketing with the rational and emotional needs of their core targets.