Consumer Packaged Goods

Mature categories, intense competition, retail concentration, and the cost of raw materials are key challenges to profitable growth in CPG. Success depends on understanding the drivers of product usage and brand choice and upon optimizing creative strategies, product development, and media plans accordingly.

Across the gamut of personal care, OTC drug, general merchandise, and food and beverage categories, Rosetta helps clients identify the consumer segments that drive category growth and are critical to brand success.

We help packaged goods clients translate consumer insight into:

• Superior marketing programs and creative strategies
• More successful new products
• Enhanced brand tracking
• More effective CRM programs