In the Life of Chris Cyr

Director, Marketing Strategies

Overview

After starting at Rosetta straight out of college, Chris progressed quickly during his three-year tenure from Associate Consultant, to Consultant, and now to Director.  He is in an excellent position to train new hires on Rosetta's analytics and to ramp up mid-level hires starting at the Director level, as he possesses a well-rounded viewpoint on the role of each on a project team.  He is a resource highly in demand at Rosetta, particularly across client projects spanning technology, entertainment, and e-commerce.

 

As a Director at Rosetta, I manage the day-to-day of both our "Phase 1" (segmentation) and "Phase 2" (implementation) engagements.  This includes...

• Setting deadlines with the client (and ensuring we have a plan in place to meet each of them), and keeping the client well informed on status of the project
• Working with our Partners to set strategic direction for the engagement and identify―and resolve―any client issues that arise
• Setting analysis plans with our consulting staff, providing feedback on completed work, and providing training on new analytics techniques, when required
• Rolling-up my sleeves and supporting the work, oftentimes, as well―from helping the consultants complete analysis during "crunch periods", to taking the lead in drafting and presenting our deliverables to the client
  

In all, flexibility and adaptability from day-to-day―and even hour-to-hour―is a big part of what I do, and the variety keeps the job interesting.

I work in our Digital Media and Telecommunications (DMT) vertical, which means my client experience ranges from technology to entertainment to e-commerce.  In a recent Phase 1 project, for instance, I led the delivery of a global segmentation for a major videogame publisher, helping uncover the different types of gaming experiences that motivate each gamer, recommending where our client should invest in portfolio development to reach a wider base with their games, and what impact country and regional differences should have on portfolio planning.

 

I also support implementation of segmentation insights into Phase 2 marketing campaigns.  Recently I have worked with an online retailer to redesign their "first-time customer e-mail program."  After completing the segmentation, I oversaw the development of tailored e-mail treatments (with unique products, messages, and offers for each segment), and led design and execution of the reporting system used to track performance of the new treatments (measuring their improvement in second purchase conversion over existing e-mail programs).

 

My time at Rosetta has been both personally and professionally rewarding.  In moving from Associate to Director in three years, I have developed analytic, communication, client management, project management, and strategic thinking skills.  The project work is always fresh, and new challenges are always arising.  My teammates are some of the best people you could work with―smart, motivated, and always looking to mix in a little fun.  That makes serving our clients―who are leaders in their respective industries―a worthwhile experience.