Marketing Performance Tracking
A new wealth of information
A tremendous amount of behavioral and segmentation data is now available to understand consumer impressions, interactions, purchase and loyalty. Every click, hesitation, registration, survey response, and online purchase can be recorded. Marketers can get insights and optimize programs based on what people actually do, rather than what they tell a survey or a facilitator they might do. The challenge for marketers is to translate this information into better marketing.
Turning data into performance
Rosetta helps clients accurately measure the impact of marketing on revenue and other key indicators. We combine automated and human analysis to provide useful insights that improve marketing strategy and outcomes.
Our services include:
- Auditing existing programs and components
- Creating and testing alternative tactics
- Providing competitive benchmarking
- Modeling based on relative return of each program component
- Monitoring discussion forums
- Conducting recontact, pre-, post- and intercept studies to determine targeting, incremental impact, and ROI