Custom & Syndicated Segmentations
Know the customer
In the face of increasing competitive and financial pressures, a marketer's need for consumer insight has never been greater. Unfortunately, conventional methods for examining consumer motivations are typically not operationally scalable and fail to drive material relationship marketing improvements.
Market with insight
Rosetta's patented Personality-basedSM approach, diverse industry experience, and commitment to actionability enable us to deliver insights that can be installed and scaled within clients' marketing systems to drive significant business impact.
In contrast to behavioral, demographic, or conventional attitudinal approaches, Rosetta segmentations are category-specific and exclusively based on the fundamental beliefs that drive consumer behaviors. As a result, Personality segmentations identify core consumer targets with higher resolution ― typically revealing 5 to 7x differences in product interest, usage behaviors, and adoption barriers across target and non-target groups.
Proprietary targeting tools translate these insights into targeted, scalable strategies and market applications ― providing clients with enhanced organizational focus, improved consumer response, and measurable and sustainable ROI gains.
Our services include:
- Generating actionable segmentations within virtually any consumer market
- Testing for additional applicability of findings (e.g., global validation)
- Diagnosing and realigning failed segmentations so they can be used for scalable marketing application
- Building segment-specific positioning target and media planning tools to drive higher marketing efficiencies
- Crafting segment-specific positioning, messages and marketing initiatives