Telemarketing

New call center possibilities

Consumer expectations for 24/7 phone support and the virtual shutdown of outbound prospecting have changed the way call centers drive relationship value and profit growth.

 

Intelligent Dialogue

Rosetta helps clients capitalize on new opportunities through Personality-driven call routing and treatment decision rules.  These rules help clients target the most economically attractive segments, engage them with the appropriate level of resource and service, and tailor scripts and offers to their buying ‘hot buttons'.

 

The Rosetta team optimizes these Personality treatments via rapid test, learn, and scale-up processes.

 

Our services include:

• Back-testing to isolate the most productive target treatments for refinement and roll out
• Implementing Voice Response Unit call routing rules to select the highest profit-potential consumers for live operator interaction
• Training customer service reps (CSRs) on the shopping and consideration preferences of each target Personality
• Measurement and optimization to continuously track, refine and optimize targeting and treatments