Media Planning & Buying

The channel split

Many marketers must contract separate online and offline agencies for advertising media management, requiring them to coordinate cross-channel strategies on their own. Moreover, there is often no standard set of metrics with which to evaluate advertising success and ROI across channels. These factors make it challenging to effectively manage and optimize the overall marketing spend.

Bridging the gap

Rosetta's comprehensive understanding of each Personality's desired customer experience enables us to guide fully integrated online and offline media strategies. Whether serving as team leader for other agencies or as an exclusive media partner, measurably improving our clients' bottom-line performance guides all we do. Our sophisticated measurement and analytical capabilities enable clients to quantitatively assess the impact of campaigns and guide the media mix.

Our services include:

• Search Engine Optimization (Natural/Organic Search)
• Search Engine Marketing (Paid Search/Keyword Advertising)
• Online Advertising
• E-mail Marketing
• ePublic Relations