Meet the thought leaders in our Creative and Customer Experience Solution Practice Area. These authors of our Point of Views are subject matter experts and recognizied industry wide. Check back often, as we are constantly updating with new pieces.

Gary Scheiner

Gary Scheiner is Rosetta’s Chief Creative Officer and leads the agency’s Creative and Customer Experience solution practice area. Gary brings big agency capabilities to Rosetta, having held executive leadership positions at TBWA\Chiat\Day, FCB and MRM Partners. Gary has worked on big brand campaigns for clients like General Motors, Michelin, MetLife, Motorola, and Schering-Plough. He has deep CRM experience, having spent nearly 18 years crafting relationship marketing campaigns for the likes of Amgen, AT&T, Capital One, IBM, J&J, and Marriott. And he has garnered extensive interactive experience working on such clients as Gerber, HP, Kraft, Qwest and The Ad Council. His deep understanding of consumer healthcare (he ran DTC business units for MRM Partners and TBWA\), financial services, automotive, technology, and travel and leisure, has made him an invaluable partner to his clients and has made him one of the most awarded creative leaders in the industry.

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Toni Hess

Toni Hess is a Group Creative Director and Partner at Rosetta. Toni is a multi-faceted creative leader, having worked in every major discipline, from brand, to direct, to interactive and design. Toni has created both national and international brand campaigns for Kleenex, Jamaica Tourism and Qwest Communications. In the direct arena Toni has a stellar track record for developing blockbuster campaigns for Hewlett-Packard and Gevalia Kaffe. In the interactive space Toni has deep experience working on various clients such as Qwest Communications, Fossil, Coach and Merrill Lynch. Toni was trained as a designer and brings that high level of dynamic visualization and exacting standards to every project she touches.

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